«Battle of Schools and Universities» is a Ukrainian competition for all school children and students from COMFY Company, the leader of the retail market of household appliances and electronics in Ukraine. Every day new tasks were published on the website, they had to be accomplished creatively and in time, so that participants could earn points. As a result, the most active participants with the highest score won prizes, and their school or university got a special status and the grand prize — computer classroom.
FORFORCE developed a multi-stage project mechanic, promotional website, promo materials as a part of promo cycle, supported the project in social media and took care of all the arrangements. The result of implementation of our idea has been a significant increase of sales in cities that participated in the competition, as well as increase of website traffic and the number of subscribers to the social media pages.